Chinese Culture Development Center

About CCDC 

SILU INC, DBA Chinese Culture Development Center (CCDC) was established in 1995. Its operations span multiple fields, including cross-cultural communication research, publishing, new media, cultural and creative industries, cultural events, and brand promotion—serving both the Chinese-American community and mainstream American society.

With years of accumulated experience, CCDC has published works such as  40 Years of Chinese Students in America, and Through the Lens: An Asian American Experience in 2021. Since 2023, it has independently published Meihua—a Simplified Chinese cultural lifestyle magazine. Leveraging nearly 30 years of cultural, educational, academic, media, and commercial resources accumulated across China and the U.S., the magazine has become a leading publication in the Chinese-language sector in America, known for its rich content, professional design, and high-quality printing. Today, it is regarded as the most influential Chinese-language humanities monthly in the western U.S. and beyond.

CCDC operates 15 new media accounts across platforms such as WeChat, Weibo, Rednote, podcasts, and newsletters. Content is tailored to each platform’s user base, creating an integrated media ecosystem that emphasizes professionalism, accuracy, and authority.

Since founding, CCDC has been committed to fostering mutual understanding between the U.S. and China, and to facilitating dialogue between Eastern and Western civilizations.. For over 20 years, CCDC has hosted numerous China-themed cultural activities for the American public. It has successfully developed a series of multicultural brands, including the “Cultures of China, Festival of Spring,” “An Evening of Chinese Splendor at Hollywood Bowl,” and the “Cultures of China Talk by Masters”, “East-West Fusion” concerts, “China Root-Seeking” summer camps for youth, “C Dream Program,” “Master Lectures,” “Dancing LA,” “Chinese Cultural and Creative Competition,” and “China Culture Day” series.

In the field of exhibitions, CCDC has built extensive resources and experience within both Chinese and American professional photography communities. Its notable projects include the Los Angeles Chinese Photographic Festival, U.S.-China News Photo Exhibition, and AAPI: Living Heritages. Other highlights include the National Memories photo exhibition at Pearl Harbor, Hawaii, and Taste China: A Journey with World-Class Photographers, which featured leading American photographers.

In 2024, CCDC launched a new international cultural exchange brand called Taste China, which focuses on promoting Chinese cuisine and culture. With a high-end positioning and innovative, mainstream outreach, the project targets quality cultural consumers in both China and the U.S. It has received widespread media attention and public impact, aiming to engage more Americans who are interested in Chinese food, tourism, culture, and arts. Through “tasting food,” “experiencing culture,” and “savoring life,” it seeks to enhance people-to-people friendship and mutual understanding.

By continuously focusing on publishing, media, cultural events, and brand promotion, CCDC has built a modern publicity and outreach matrix that integrates print publications, digital platforms, and offline events. It remains committed to deepening and broadening cultural communication, striving to become the leading comprehensive cross-cultural communication platform on the U.S. West Coast and nationwide.

Website: www.ccdcusa.com
Address: 2121 W Mission Rd, STE 304, Alhambra, CA 91803
Phone: (626) 872-6680

Susie. L. Shu

Chair & Director