Driven by the mission to “preserve Chinese culture and serve the Chinese community,” we continue to produce high-quality publications that foster mutual understanding and cultural exchange between China and the United States.

Our flagship publication, Mei Hua (Beautiful China), is a Chinese-language monthly cultural magazine based in the United States and aimed at Chinese-speaking elites around the world. Anchored in culture and centered on people, the magazine is dedicated to promoting outstanding Chinese traditions and showcasing the spirit of the Chinese diaspora. We focus on pressing issues within Chinese American communities, document stories of resilience, and highlight contemporary cultural expressions—striving to build a deeply influential platform for cultural exchange and thought leadership between China and the U.S.

At the same time, through our publishing initiatives, we seek to reflect the evolving landscape of Chinese American life and extend our cultural narratives into areas such as travel, art, history, and contemporary society. Through cross-media integration and outreach, we aim to enhance the global visibility of Chinese culture. In 2024, with the support of our partners, we launched a photography project featuring top American photographers traveling across China. Beginning in 2025, we will publish a curated English-language photo book titled ChuanYue 2024, which engages readers in rich cultural dialogues through photography, literature, and sensory storytelling.

Our publishing efforts not only serve the Chinese diaspora in the U.S. but also aspire to share authentic, diverse, and vivid stories of China with a broader international audience.